Alex Kondo Chapman
Art Director
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Vans

Vans

Challenge: The Vans Pro Classics look exactly the same as the classics, but are more durable and cushioned. How do we make skaters aware of this?

Idea: Skateboarding isn’t about points. It’s not about attempting the biggest or the most insane trick, and it’s not about what other people think about you. It’s about trying and trying again until you get it right.

AD: Alex Chapman

CW: Thomas Nitti